Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. Under Armour president and COO Patrik Frisk reveals how he plans to turn around the firm’s U.S. business, and the challenges of leading with a powerful founder working in the next office. He founded it in his granny’s basement in Washington D.C. and after he got his first team sale for $17,000 he moved to Baltimore, Maryland. Under Armour founder and CEO Kevin Plank started the athletics apparel giant in 1996 from his grandmother’s basement. With humble beginnings in his grandmother’s basement in Washington D.C., Plank spent the majority of his time travelling the East Coast with the Under Armour apparel in the back of his car. To begin with, here is the gear from the brand that you should consider buying. Founded on 25 th September 1996, Under Armour was created by Kevin Plank, a then 24-year-old former special teams captain of the University of Maryland football team. Under Armour is an American manufacturer of footwear, sport, and casual apparel. In 2014 it made over $3 billion with a market cap that's swelled to $15 billion. Plank has been acting Chairman and CEO of Under Armour since he founded the brand back in 1996, but he will now transition to a role as Executive Chairman and Brand Chief where he … The current headquarters are in Tide Point, which Plank acquired in 2011. An Overview of Under Armour. Kevin Plank, who founded Under Armour in his grandmother's basement, is stepping down as the company's CEO. Under Armour is a company that manufactures footwear, sports, and casual apparel. When Under Armour was founded in 1996 it made $17,000 in annual revenue. 2002: The company becomes carried in 2,500 retail stores. Under Armour: Shop for Under Armour fashion online at best prices in India. Under Armour's funding round was on Nov 2005 for a total of $157.6M In total Under Armour has raised $157.6M. It has outlets in Europe, the Middle East, Africa, North America, Asia Pacific, and South America. Get Free 1 or 2 day delivery with Amazon Prime, EMI offers, Cash on Delivery on eligible purchases. The range of UNDER ARMOUR T-shirts is tailormade for sports enthusiasts. Its principal business activities are the development, marketing, and distribution of branded performance apparel, footwear, and accessories for men, women, and youth. Under Armour was founded in 1996 by Kevin Plank who still serves as the CEO of the company. Under Armour founder and CEO Kevin Plank started the athletics apparel giant in 1996 from his grandmother’s basement. 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