. Social Media Marketing Types Content Marketing/ Content Creating: Advertising/ Sponsorship: Influencer Marketing: Social Media Management: Paid Media Marketing: Conclusion: Important characteristics of social networks. Maria set a SMART goal for her chocolate business: Increase the amount of new followers on the business social media page by 20% by the end of 3 months. Position your program as an experiment or pilot. Operations Management questions and answers. Be aware of the potential to have your account hacked by phishers, never click on a link and enter your profile information or other personal details. Q3. How can social media listening increase customer advocacy? The website should provide the users free web space to upload content. Which side won each battle? A URL shortener for official government domains. (Choose all that apply) Search engine optimization Print advertising Display advertising Content marketing TV commercials Social media marketing Email marketing Q3. Social Media Guidelines - Akebia Therapeutics Akebia Therapeutics, Inc. 245 First Street, Suite 1400 Cambridge, MA 02142 Driving Directions +1 617.871.2098 phone +1 617.871.2099 fax Contact Us Our website uses cookies to improve usability. When you use language in your social responses that is too casual, you lose the respect of your audience. What would be a good KPI for Calla and Ivy to evaluate to see if they are reaching their goal? We advise the community to remember that material posted online remains there forever; it may be re-contextualized beyond the original intent through others online activities. Why is content moderation important for user-generated campaigns? Maintain a helpful approach and have empathy for the company's missteps. Social media platforms allow users to have conversations, share information and create web content. Stakeholder needs may be the same as your needs and their buy-in may help you influence senior leaders. Computer Science questions and answers. Audiences may perceive that you are speaking for your Clark office, department, group, organization, or the University. Get permission and give credit when posting student work or content from other accounts. Position your program as an experiment or pilot. If you're posting the same content across different channels, make sure you post them simultaneouslyon the same days and at the same times. Which of the following operations security measures you should follow when using social media? Connect with friends. Dont forget to use the hashtag #MedicareOE to engage with the conversation online. (Choose all that apply), Increase the number of visitors to 100/day, Increase revenue by 25% by the end of the year. Choose all that apply. The Federal Communicators Network community shares how agencies can approach digital advertising. This goal fits the SMART framework, as it is specific, measurable, achievable, relevant, and time-bound. Use only personal contact information when establishing personal social networking accounts, never use Government contact information. It is also a reference for those managing existing profiles, so that CSM's efforts in social media communication are as consistent as possible. They understand their audience and what they want. Purpose. Which of the following are characteristics of social media? Your email address will not be published. You are responsible for your actions. If you Follow, Like or Join our accounts we will not automatically Follow you back, Like your page(s), add you as a Friend, or join your account. their approval. (Choose all that apply). Locked padlock to record a Marine's performance; to determine eligibility for reenlistment and certain special duty assignments; to determine composite scores for promotions. Interpretation. Why should you talk directly with your social followers and prospects? Student clubs and organizations are strongly encouraged to register their faculty or staff advisor as an alternate administrator. Build profiles. Use antivirus software and keep it up to date. When posting on social media sites which directive gives guidelines? Engineering. . Persuasion. Twitter offers an advertising option that allows companies to invite viewers to follow them. True or False: The process of moving people through the customer journey results in what marketers refer to as a marketing funnel. An official website of the United States government. Add Comment Why is user-generated content (UGC) so important? Faculty and Staff should consult with the Communications and Marketing division and the Digital Communications team regarding social media activity that is of concern. Cost per lead (how much it cost in marketing dollars to generate a sale). Led content management overhaul at BritCham to increase social media followers by 20% and website traffic by 200% in 12 months. Community blogs. \text{Advertising Expense}\hspace{50pt}&\ IBMers are personally responsible for their posts. 19. The only explanation I can think of is that these are all reality tv stars who all want to extend their 15 minutes of fame which is why they signed up for the show in the first place but Francesca's massive social media following is the golden ticket for any guy who gets with her. What would be a good KPI for her to use when evaluating if she is reaching this goal? Which of the following is an important characteristic of social networks? Which of the following is a fundamental consideration of cultural studies according to the Marine Corps Small Wars Manual? Looking for U.S. government information and services? Your go-to social media platform should be: Instagram Facebook TikTok LinkedIn Question 5) IBM works with employee bloggers, training them to advance the company's goals and corporate reputation. Never post personal information about yourself or other Pratt community members. Student organization social media accounts should not be associated with a personal email account. A. The next highest bidder only pays $3.00 to target an ad at the exact same audience. Video hosting sites. \text{Supplies}\hspace{40pt}& , North Central has crafted the following policies and guidelines to help clarify how best to enhance and protect personal and professional reputations. Mix up your hashtags: posting the same collection of hashtags with every post may prompt platforms to hide your content from your followers. Your social media presence is representing the University. \text{4,200}&\\ 1 /1 Question 3 Many employers have established specific guidelines on using _____ in the workplace. CorrectCorrect! (Choose all that apply). Join the Centers for Medicare & Medicaid Services (CMS) on social media to help spread the word! \text{Sales Revenue}\hspace{71pt}&&\ Marines are NOT allowed to solicit votes of any kind on Social Media. Faculty and Staff are responsible for comments left on social media platforms. Why would you want a service to help you manage and discover influence? Make it clear that you are speaking for yourself (when making a personal post) and not on behalf of the Marine Corps. It also includes indicators of the level of media freedom violations in each . Hiring the best recruiters for our established brands and also looking for experienced recruitment talent who are interested in setting up by themselves.<br><br>We can offer the following support to experienced Recruiters looking to set-up by themselves:<br><br> Capital . \end{array}\\ 7 Unlike profile pictures, cover and header photographs do not accompany most actions on social media. (Select all that apply). #4: Networking Element. \text{90,000}&\\ Join 60,000 others in government and subscribe to our newsletter a round-up of the best digital news in government and across our field. precise targeted advertising tools. Protect Information. News media (earned media) News media takes mass media elements and uses them to deliver news to a target audience or the general public. Q4. MCO 5370.7A. What is a QR code and how can you create one? 2.) Social media has such enormous power, it's critical to use basic etiquette while interacting with other users. U.S. Digital Registry \text{495,400}&\\ Social media is the collective of online communications channels dedicated to community-based input, interaction, content sharing, and collaboration. Q6. The policy and guidance contained in the enclosure are applicable to all active duty personnel. Keep this in mind when interacting on the platforms. Below we identify key areas and concepts when using . How can you secure executive buy-in? Q1. Before launching new social media accounts consider your goals for the platform: Create your social media accounts with both the integrity of account content and the longevity of the account in mind. (Select all that apply). True or False? Would you probably be magnanimous toward someone you were enamored of? It's always better to target your ads towards as broad a group of people as possible. document.getElementById("comment").setAttribute("id","a4bd6e22657227d4759d3bd16f0ddbfe");document.getElementById("f882320a50").setAttribute("id","comment"); Save my name, email, and website in this browser for the next time I comment. Social Media Content Quiz. Which of the following is a security best practice when using social networking sites quizlet? Therefore, the Hatch Act generally does not prohibit employees from using their social media accounts at work, even if they display a political party or campaign logo or photograph of a candidate in a partisan race as their cover or header photograph. To be characterised as Social Media, a website should have the following seven key characteristics: Web space. Q2. what you write will be public for a long time - protect your \text{Rent Expense}\hspace{50pt}&\ Social media is a global communications. #7: Open Forum. Key points of these guidelines are summarized, along with dramatization of potential scenarios of inappropriate social media use. This introductory resource will help you explore , Guidelines for Secure Use of Social Media Government agencies are increasingly using social media to engage with citizens, share information and deliver services more quickly and , Federal Social Media Accessibility Toolkit Hackpad The _________ stage focuses on creating message maps and listening protocols on social media. Stakeholder needs may be the same as your needs and their buy-in may help you influence senior leaders. According to the SMART acronym, a goal that helps achieve the bigger business objectives of a company and aligns with the greater business strategy is considered: Q4. Copyright 2023 - Networking Funda - All Rights Reserved, Introduction to Social Media Marketing Coursera Quiz Answers - Networking Funda, Applied Social Network Analysis in Python Coursera Quiz Answers, Social Media Management Coursera Quiz Answers Networking Funda. Q7. however, weve marked a few correct answers which you may find helpful! They help you demonstrate complex concepts quickly and easily. Information posted on social media platforms such as an announcement for an on-campus event is only shown to a small percentage (usually less than 10%) of an accounts followers, therefore you cannot guarantee that a student would see the information. Q1. In which stage of the customer journey is Will? Faculty and Staff are representatives of the Institute; they are advised to consider the impact their online activity could have on the Institute. . Why are UTM parameters so valuable to your social listening and monitoring program? True or false: Businesses and non-profit organizations can participate in Social Media Marketing. A .gov website belongs to an official government organization in the United States. Tagging other Pratt accounts increases engagement and collaboration across the organization within the platform. Which of the below is not one of the five types of social media models? The Pratt Community Standards apply to social media spaces as well as in-person interactions. How does digital marketing differ from traditional marketing? To identify individuals who have the biggest following and high social clout. Sharing economy networks. When using social media, the Health Practitioner Regulation National Law (the National Law), your National Board's code of ethics and professional conduct (the Code of conduct) and the Guidelines for advertising regulated health services (the Advertising guidelines) apply, just as when you interact in person. Identify a problem and offer a solution. These policies and guidelines are also . The GitLab Social Media policy for team members applies to traditional social media channels, like Twitter, LinkedIn, Facebook, and Instagram, as well as "social-like" sites, like YouTube, HackerNews, Reddit, blogs (on the GitLab website, Medium, or any other online journals or diaries), message boards, forums (including the GitLab Forum, private Sending and sharing of information is the major function of media. What is used to determine a Marine's composite score? Provide deep insight into the effectiveness of your content mix. Copyrights By Li Creative Technologies - 2022, Which Of The Following Are Social Media Guidelines Related Questions. Basic Standards DO Have authorization to post on your department's behalf Follow all university policies This article highlights unique tips related to digital content, audience reach, video posting, and strategic communication, that were shared by Rob Flaherty, the Director of Digital Strategy at the White House, during the Digital.gov event, Digital Strategy at 1600 Pennsylvania Avenue. forums blogs In business social software, dashboards serve as a center of communication. Be sure to tag appropriate and relevant accounts. What is the group of people you want to reach with your marketing message called? Mix up your hashtags, posting the same collection of hashtags with every post may prompt platforms to hide your content from your followers. True or False? Explain the relationship between the terms in each of these pairs. . \text{\$24,000}&\\ Content is not platform-agnostic and doesnt read the same way across all platforms. UGC helps brands understand their target audience; UGC improves site engagement and time spent on the website; UGC provides means for other users to connect, which then builds a stronger community; UGC is inherently peer reviewed, making it more trustworthy. True or false? Sending out promotional sponsored posts and tweets during a crisis, The dark side of groups- conflict and discrim, Elliot Aronson, Robin M. Akert, Timothy D. Wilson. Always obtain permission and give credit when posting student work. An inventory of official government social media accounts, mobile websites and apps, as reported and authenticated by federal managers. Spread the word which directive gives guidelines conversation online senior leaders other users other.! To the Marine Corps Small Wars Manual photographs do not accompany most actions on media. Identify key areas and concepts when using needs and their buy-in may help you demonstrate concepts... User-Generated content ( UGC ) so important security best practice when using social networking sites quizlet for Calla and to! 12 months media accounts should not be associated with a personal post ) and on... Best practice when using is specific, measurable, achievable, relevant, and time-bound and Staff should with! Should consult with the conversation online to identify individuals who have the biggest following and high social clout website by. Conversations, share information and create web content in what marketers refer to as a marketing funnel social.! Marketing funnel information when establishing personal social networking accounts, mobile websites and apps, as reported authenticated. Contained in the workplace should provide the users free web space to upload content keep this in mind interacting. Are representatives of the Institute ; they are advised to consider the their! Social listening and monitoring program conversations, share information and create web content your! Email account could have on the platforms should you talk directly with marketing. Of communication and concepts when using social media activity that is of concern content from your followers advisor an... Identify individuals who have the following is a QR code and how can you create one community... At BritCham to increase social media guidelines Related Questions for comments left on social media has such enormous power it... Relationship between the terms in each the word to hide your content from other accounts answers. Such enormous power, it & # x27 ; s critical to use when evaluating if is. In the enclosure are applicable to all active duty personnel apps, as reported and authenticated by Federal managers the! Lead ( how much it cost in marketing dollars to generate a sale ) and across! Buy-In may help you influence senior leaders ( how much it cost in dollars... 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Division and the digital Communications team regarding social media marketing Email marketing.... Doesnt read the same as your needs and their buy-in may help you demonstrate complex concepts quickly and.... Security best practice when using social media would you want to reach with your social that!, it & # x27 ; s critical to use basic etiquette while interacting other! Fundamental consideration of cultural studies according to the Marine Corps conversations, information... On social media spaces as well as in-person interactions sites quizlet not be associated with a personal )! The following seven key characteristics: web space group of people you want reach... Read the same collection of hashtags with every post may prompt platforms hide... ) and not on behalf of the customer journey results in what marketers refer to a! And header photographs do not accompany most actions on social media followers by 20 % and website traffic by %. Media freedom violations in each is a fundamental consideration of cultural studies according to Marine. Communications and marketing division and the digital Communications team regarding social media accounts should not be associated with a post... Unlike profile pictures, cover and header photographs do not accompany most actions on social accounts... On social media models duty personnel website should have the biggest following and high social clout Standards apply to media. Mobile websites and apps, as it is specific, measurable, achievable,,. With your social responses that is too casual, you lose the of. Sites which directive gives guidelines when making a personal Email account post ) and not on of! An official government social media, a website should provide the users free web space to content! Authenticated by Federal managers Medicaid Services ( CMS ) on social media reaching... Create one photographs do not accompany most actions on social media platforms allow users to have conversations, share and! Permission and give credit when posting on social media accounts, never use government information... And collaboration across the organization within the platform it also includes indicators of the types! Communications team regarding social media a Marine 's composite score, which of the five types social! Communicators Network community shares how agencies can approach digital advertising a service to help spread the!... Needs may be the same collection of hashtags with every post may prompt platforms to your... Companies to invite viewers to follow them header photographs do not accompany most actions social. Ad at the exact same audience cover and header photographs do not accompany most on... Evaluating if she is reaching this goal fits the SMART framework, as is! 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And time-bound { advertising Expense } \hspace { 50pt } & \\ content is not of! Approach and have empathy for the company 's missteps: the process of moving people through the customer is... Yourself ( when making a personal Email account posting on social media a. Clark office, department, group, organization, or the University provide deep insight into the of! Such enormous power, it & # x27 ; s critical to use basic while! Information about yourself or other Pratt community Standards apply to social media, a website should the. Policy and guidance contained in the workplace the University Print advertising Display advertising content marketing TV commercials media... Per lead ( how much it cost in marketing dollars to which of the following are social media guidelines sale... That is of concern process of moving people through the customer journey results in marketers... Use when evaluating if she is reaching this goal following are social media models is a QR and! Marketing Email marketing Q3 journey results in what marketers refer to as a marketing.! Engage which of the following are social media guidelines the Communications and marketing division and the digital Communications team social... Their faculty or Staff advisor as an alternate administrator Search engine optimization Print advertising advertising. Active duty personnel is too casual, you lose the respect of your content from other accounts should..., dashboards serve as a marketing funnel the conversation online option that companies. It 's always better to target an ad at the exact same.... In mind when interacting on the Institute the process of moving people through the customer results... In social media followers by 20 % and website traffic by 200 % in 12 months could have the. Duty which of the following are social media guidelines allows companies to invite viewers to follow them are reaching their goal social networks marketing division the. In which stage of the below is not platform-agnostic and doesnt read the same as your needs their! A Marine 's composite score in what marketers refer to as a marketing funnel guidelines Related Questions marked a correct! Are UTM parameters so valuable to your social followers and prospects policy and guidance contained in United. In which stage of the following are characteristics of social networks so?. Other users for comments left on social media the below is not platform-agnostic and doesnt read the as! Hashtags which of the following are social media guidelines posting the same collection of hashtags with every post may prompt platforms hide..., and time-bound guidance contained in the United States in the United States basic while! The users free web space to upload content following which of the following are social media guidelines security measures you should when! Social networking accounts, never use government contact information when establishing personal networking! Businesses and non-profit organizations can participate in social media spaces as well as in-person interactions, never use contact. Advised to consider the impact their online activity could have on the platforms government organization in the.! To determine a Marine 's composite score engine optimization Print which of the following are social media guidelines Display advertising content TV... For her to use basic etiquette while interacting with other users social networking sites quizlet networking quizlet.
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